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Our Vision

The Town Investment Plan formed the basis of Redditch’s bid to the Towns Fund.

This vision was collaboratively developed and approved by Redditch Town Deal Board, which represents public, private, and voluntary sectors and wider stakeholders in the local community. It represents the future vision and ambition for Redditch and will help the town to take steps to achieve many of its transformation objectives.

"Unlocking Redditch forms a vision to transform Redditch from a traditional New Town into a New smart Town fit for the 21st century, which is a great place to live and work and an investment and visitor destination. We will achieve this vision by laying the foundations for Redditch to become a digital, green, connected and creative town."

Redditch’s vision is built on four themes which lie at the heart of an investment approach (unlocking Redditch) and will drive positive outcomes.


  • 5G test bed
  • Digitalisation and automation
  • Smart factories and homes
  • Digital skills


  • New forms of mobility
  • Electric and hydrogen
  • Decarbonisation
  • Modernisation of heating infrastructure


  • Transport interchange; rail, bus cycling and walking
  • Cycling and walking networks


  • Repurposed town centre
  • Leisure and cultural destination
  • Attractive place to do business, work and live
Infographic with four overlapping/interlocking circular segments; digital, green, connected and creative and at the centre the words "unlocking Redditch".

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